13 November 2012
Did you know that you can assign different access to people who are contributing to your Facebook Page? I found this quite by accident, when adding a new administrator to a Facebook Page. There are now 5 roles. The following chart from Facebook’s help outlines the different roles. For a small company, this is a lot more complicated than it needs to be. Use the “Manager” role for the 1-2 people who are assigned to maintain your Facebook presence, and you need not worry about the rest of the roles. However, if you are working in a large company or have outsourced your social media management to a third-party, these roles will ensure you are able to spread the responsibility without giving up every aspect of control. Do you use multiple roles in your company?